Marketing

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Marketing
 
Manufacturer: McGraw-Hill/Irwin
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Product Description

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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Customer Reviews

Same as Hardcover Edition, minus the weight
 
Review Date: July 7, 2009
Reviewer: Eve,
If all textbooks had a loose-leaf edition I would be a very happy student. All the pages are colored and numbered the same as in the hardcover edition. The best to note is that they are hole-punched and not binded, so you are able to just take the relevant chapters to class- no weight hassle.

As for content, I used this textbook for my Intro to Marketing class and plan on keeping it for future reference. It's good to note, that though this is the 10th edition, other students in the class used the 8th and 9th edition as well, but they were still the same price or more expensive than the loose-leaf edition of the 10th edition.
Marketing class
 
Review Date: February 15, 2009
Reviewer: Helen M. Steir, Colorado Springs, Colorado United States
Marketing 9th Edition is a very good book for any marketing/business student. The book is up to date and very informative. I wish that the videos could be seen by students at home instead of in a class setting.
Saved a bunch.
 
Review Date: September 13, 2009
Reviewer: B. Jacobs,
I saved quite a bit of money by buying this loose leaf edition on Amazon rather than buying the book from my campus bookstore. It arrived right on time and was in perfect condition!
good book
 
Review Date: September 26, 2009
Reviewer: N. Bermea, desert, CA USA
Not only did I recieve this book quickly but it looked brand new. Thanks for the speedy service.
Marketing Text
 
Review Date: February 10, 2010
Reviewer: Joshua Y. Ellard,
Book was in great condition. It is being used for a pre-requisite MBA course. Newest edition at an excellent price.
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