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| Marketing: The Core |
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| Manufacturer: McGraw-Hill/Irwin |
| Customer Rating: |
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| List Price: Varies based on product options |
| Sale Price: $149.95 |
| Availibility: Usually ships in 24 hours |
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Product Description |
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. |
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Customer Reviews |
 Pleasantly surprised! |
| Review Date: March 10, 2008 |
| Reviewer: Redlips, Dayton, Ohio |
| This is an excellent textbook. Real world examples, colorful, and up-to date pictures makes this an excellent marketing reference. The chapters are short, and make studying an enjoyable task. Thanks! |
Marketing Textbook
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| Review Date: July 17, 2009 |
| Reviewer: Heather A. Hessong, Chambersburg Pa |
| Very user friendly textbook. Modern up to date examples and experiences to build your core marketing knowledge. |
Great set up.
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| Review Date: February 12, 2010 |
| Reviewer: Ramona A. Milburn, Philadelphia, PA United States |
| I really like the way that this text book is set up. It's the best. All books should be set up this way. It really helps with remembering key points. There are good review questions. The book doesn't just give you information but presents the information in a way that you're remember what you've read. It's a good study aide. |
The book does the trick!
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| Review Date: February 21, 2010 |
| Reviewer: M. Pementel, |
| Seller provided honest description of the book's condition. Buying used books is the way to go. Thanks for a product that does the trick! |
Marketing
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| Review Date: June 29, 2009 |
| Reviewer: Denise A. Leonard, tulsa ok |
| This is a good textbook for Marketing and I am learning so much from it. |
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